Argentina Ttv to produce shows on Málaga

Argentina Ttv has been to Andalusia on a one-week trip during which they filmed and gathered material. As a result of this press trip, whose programme was designed by the Málaga-Costa del Sol Tourist Board alongside other institutions, they will soon broadcast three 26-minute shows, five 4-minute micro shows, and 30 flashes on Andalusia, many of them focusing on Málaga.
Ttv is present in several social media, including Facebook, Twitter, LinkedIn, and YouTube. The request for the press trip came from the Spanish Tourist Office in Buenos Aires via Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía.

The Tourist Board helped organise it with the aim of reaching clients in Argentina, Uruguay, and Paraguay, for Ttv’s shows are then broadcast for South America by cable operator Cablevisión.

Moreover, the trip is expected to have a huge advertising impact, especially if you take into account the channel’s advertising fees (€9/second on TV or social media).

Ttv’s shows will enable us to reach target audiences in South America with images and information on the Costa del Sol. Therefore, we can say the press trip has been successful. The Ttv crew visited Frigiliana, Nerja, and the main attractions in Málaga City (Gibralfaro Castle, Roman Theatre, Arab Fortress). Their activities in Málaga were organised with the cooperation of the Cities of Nerja, Frigiliana and Málaga.


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