The Tourist Board helped organise it with the aim of reaching clients in Argentina, Uruguay, and Paraguay, for Ttv’s shows are then broadcast for South America by cable operator Cablevisión.
Moreover, the trip is expected to have a huge advertising impact, especially if you take into account the channel’s advertising fees (€9/second on TV or social media).
Ttv’s shows will enable us to reach target audiences in South America with images and information on the Costa del Sol. Therefore, we can say the press trip has been successful. The Ttv crew visited Frigiliana, Nerja, and the main attractions in Málaga City (Gibralfaro Castle, Roman Theatre, Arab Fortress). Their activities in Málaga were organised with the cooperation of the Cities of Nerja, Frigiliana and Málaga.
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