Tourist Board promotes MICE industry in Netherlands

The Málaga-Costa del Sol Tourist Board has carried out an important promotional action in the Netherlands, attending the M!CE & Business Travel Fair in Amsterdam. Our Convention Bureau had been present in this fair (one of the leading events in the sector) in the past.
It was a one-day event held at Mint Hotel, combining workshops with presentations for travel agents and specialist journalists and courses or seminars to learn about sector trends. The Costa del Sol Convention Bureau was accompanied by three of its affiliates.

Our goal was strengthening our presence in the Dutch market by attending a leading event where we could give information on Málaga’s latest developments and give our affiliates the chance to sell their products or offer their services.

The Costa del Sol had a working area at the workshop, where we were able to contact 300 potential clients. Also, we made a presentation for travel agents and the press. After the event, we carried out contact follow-up tasks.


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