Leading Romanian TV channel produces show on our travel destination

Leading Romanian TV channel produces show on our travel destinationThe representatives of Prima TV, a leading TV channel from Romania, have been shooting in Málaga, invited and escorted by the Tourist Board. This press trip was organised upon request from the travel company Happy Tour in an effort to promote charter flights, group tours and individual trips to our travel destination.

Being the only channel broadcasting travel shows in the country, Prima TV is working on a series of shows to promote our travel destination, which will strengthen the promotion of Happy Tour’s new products: charter flights, group tours, and individual trips, launched with the airline Blue Air.

The Tourist Board organised activities in different towns and villages with the aim of showing the Romanian TV crew all the highlights of Málaga Province. It was a three-day programme including Málaga City, Ronda and Marbella, and the region of Axarquía. We wanted to show them as many locations as possible, in both coastal areas and the hinterland.

It has been a successful trip, in line with our promotional efforts in the Romanian market.


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