The Costa del Sol Tourist Board has helped organise a fam trip for agents representing the tour operator Petrabax, after getting a request from the Spanish Tourist Office in New York via Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía.
Petrabax sells FITs, tours, stays at Paradors and other hotels, fly drive holidays, and other products, with a special emphasis on culture and entertainment. The visiting group comprised 12 travel agents from several states in the US: Georgia, North Carolina, Pennsylvania, Minnesota, etc.
The Tourist Board, together with the Málaga Tourism Department, offered them a tour of Málaga City’s history district, including the Picasso Museum (guided tour), the Arab Fortress, the Roman Theatre, and downtown Málaga. Afterwards, the group had lunch at Parador de Málaga Gibralfaro. The meal was followed by a full presentation of our travel destination, highlighting the most important segments in the Málaga travel offer. In the afternoon, they visited Mijas, where they had dinner at the Wine Museum.
This fam trip was aimed at strengthening sales of our travel destination based on personal experience and first-hand knowledge by training influencers in Málaga’s travel products and services. Likewise, we wanted to give our visitors information on our travel destination, highlighting the quality and variety of the products on offer and insisting on its business potential in a powerful market like the US. Also, the idea was to cement relationships with salespeople to keep abreast of the latest market trends. Finally, we wanted to publicise our DMS among trade members.
The Petrabax group was excellent and had an interesting profile. Despite their long trip and the subsequent jet lag, they enjoyed their fam trip and made the most of it. They played an active role in all the activities, focusing on cultural tourism and connections with other cities in Andalusia and Spain. Food was one of our star products, for some of the agents specialised in food and wine travel. Other important segments were cultural tourism, cruises, golf, and luxury travel.
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