Upon request by SODEGUA, the Society for the Development of Guadalteba, the Tourist Board organised a press trip for Spanish journalists specialising in hinterland and nature. The three-day programme included visits to Guadalteba, Antequera, and Málaga City.
Although the visiting journalists work for traditional print publications, they told us they were thinking of using the materials they had gathered and the things they had learnt in Málaga in digital media. Eco-Viajes, for instance, has already published some of the materials online. In addition, the organisations that got involved in the planning of the press trip (Consorcio Guadalteba and the Antequera and Málaga Tourism Departments) told us they were satisfied with how things had unfolded and our visitors were very happy with their trip.
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