The workshop was followed by the tournament itself, for teams made up by two Danish tour operators and two Costa del Sol golf course managers. After the tournament, there was a cocktail party and award ceremony, with speeches from team captains, the Director of the Spanish Tourist Office in Copenhagen, and a representative of the Costa del Sol Tourist Board, who thanked everyone for their support to this promotional event, “whose fifth edition is the last in our five-year market plan for Denmark, a tournament held alternately in this outbound market and the Costa del Sol.” Everyone was satisfied with the tournament’s results, and we were asked to implement similar plans in other strong markets. The trophy went to the Costa del Sol team. The closing event was a dinner party at a beach bar next to Parador de Málaga.
Besides the Costa del Sol Tourist Board and the Spanish Tourist Office in Copenhagen, the Sol Danish Cup was attended by Parador de Málaga, La Quinta Golf Resort, Almenara Golf, Lauro Golf, Santa Clara Golf, Finca Cortesín, Alcaidesa Links, El Chaparral Golf, Flamingos Golf Club, Atalaya Golf, La Duquesa Golf Resort, Baviera Golf, Valle Romano Golf, La Cala Golf Resort, Los Naranjos Golf, The San Roque Club, Golfspain.com, the Andalusian Royal Golf Federation, and the International Association of Golf Tour Operators (IAGTO).