Germany continues to be one of the most important outbound markets to the Costa del Sol, so it is always a good idea to take promotional action with it. Moreover, the training of travel agents selling Málaga City and Málaga Province is always positive, especially when they experience the destination for themselves and get ample knowledge of our travel offer.
Their five-day fam trip included inspection visits to hotels, a boat tour, shopping, a flamenco show, and meals at traditional restaurants.
In line with our goal of to maximise cooperation with our affiliates and our mission to offer quality services to incoming travel agencies, the Málaga-Costa del Sol Tourist Board provided personalised service to the German visitors and held a presentation of our travel destination.
The presentation was aimed at the promotion of our travel destination, so it included general information and facts about location and accessibility, hotels, cultural sites and activities, restaurants, and hinterland travel, with an emphasis on sales in the low season.
It also focused on the Tourist Board as a non-profit organisation giving advice on our travel offer and information on the tools made available to travel agents with the new Destination Management System.
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