The Costa del Sol Tourist Board has been present in “Conexión Spain. Virtual,” a virtual fair organised by IMASTE for the Spanish Tourist Office in Toronto. IMASTE specialises in the development of virtual contents and the management and marketing of virtual events. Conexión Spain is aimed at the promotion of Spain in Canada and USA.
The Tourist Board participated in this event to offer relevant information on our travel destination and contact travel agencies or companies in North American markets that are interested in making business in our area by either sending tourists off or planning conferences, meetings, or incentive trips.
The virtual fair had 7,380 visits and the Málaga-Costa del Sol stand, 295. Afterwards, we took follow-up action with those contacts that had showed an interest in our travel destination. We sent an email thanking them for visiting our virtual stand and offered our support for any information or service they may need. None of them has replied so far.