The Golf Department of the Costa del Sol Tourist Board attended the Nordea Masters at the Bro Hof Slott Golf Club. It is the only event on the European calendar held in Scandinavia, a region where there are about one million golfers.
To them we should add those players who are not federation members, which makes Scandinavian markets really attractive to take promotional action.
Over the past two years, the number of spectators at the Nordea Masters has gone down, mainly due to high-priced tickets (about €40/day) and the change in location. However, this year the tournament drew about 60,000 attendees.
Our Golf Department was present in the stand of Turismo Andaluz and the Andalusian Royal Golf Federation, alongside a series of affiliates: Almenara Golf Resort, NH Hotels, La Cala Golf Resort, La Quinta Golf & Country Club, Los Naranjos Golf Club, and Marco Polacci Promotions, as wells as golf clubs and hotels from Cádiz and Huelva.
The stand was well located in a shopping area, which we shared with Catalonia and the Canaries (the other two destinations from Spain). We welcomed lots of visitors. During the tournament, we held meetings with tour operators specialising in golf travel and finalised negotiations to hold the 5th Sol Danish Cup, a professional event for Danish golf tour operators and journalists, and Costa del Sol-based golf course managers. Supported by the Spanish Tourist Office in Denmark, it will take place from October 10 to 12.