The Costa del Sol was invited by the International Association of Golf Tour Operators (IAGTO) to attend their Mid-Year Convention in Marrakech. The event was organised with the cooperation and sponsorship of the Moroccan National Tourist Office.
Held in late June, the IAGTO Convention gathered about 60 golf tour operators from different countries. The first days were dedicated to the discussion of business issues, while then attendees went on a fam trip to Agadir, where they were shown the area’s potential for golf travel as complementary to Marrakech.
Since the Costa del Sol was one of the featured golf destinations, alongside Argentina and Grand Canary (host of the Mid-Year Convention 2012), the Golf Department of the Costa del Sol Tourist Board was present in Marrakech. This enabled us to be in close contact with local tour operators, attendees were meant to share all the activities.
At the Convention, we did not only cement our relations with trade members we had met before but also made new contacts –representatives of firms we had not met in past events or which started operating recently.
We discussed multiple courses of promotional action in various markets; for instance, holding the 1st Sol German Cup for German tour operators (organised with the Spanish Tourist Office in Munich), playing host to a big golf tournament which has been held in South Carolina for the past few years, and planning several fam trips for tour operators whose markets are targets of the Costa del Sol promotion strategy.