A group of journalists writing for German publications have been to various towns in Málaga Province, on a fam trip planned by the Costa del Sol Tourist Board. The idea of this fam trip emerged at a meeting held in the context of Berlin’s ITB with the Directors of the Spanish Tourist Offices in Germany.
Our visitors represented the leading travel magazines, newspapers, or websites in Germany. We showed them the most popular tourist attractions in the province that were related in some way to elements of the German culture.
The four-day tour, which we planned with the help of local tourist offices, included Málaga City, Marbella, Ronda, and the region of Axarquía, always emphasising the connections with Germany. The journalists liked what we showed them and the original idea of planning the tour with the Málaga-Germany relations in mind.