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The Tourist Board estimates advertising impact of Easter press trip at €800,000

Some twenty contributors to leading Spanish and international publications visited Málaga City to celebrate Easter. Once again this year, this activity was organised by the Costa del Sol Tourist Board with the help of Turespaña and the Spanish Tourist Offices around the world. Despite the weather, the journalists were enthusiastic about the trip. The Tourist Board estimates its advertising impact at €800,000.
The international visiting group comprised reporters from Poland, Sweden, Belgium, Denmark, Italy, the UK, Germany, Spain, Brazil, the US, Mexico, and the Netherlands. They represented such leading media as “Grande” and “Touring Explorer” (Belgian travel magazines), “Liverpool Echo” (British newspaper), “De Telegraaf” (Dutch newspaper), “Hamburger Abendblatt” (German newspaper), “Diario Las Américas” (a newspaper published in Miami for the Spanish-speaking community), and “O Estado de S. Paulo” (local daily newspaper in Brazil), among others. http://professionals.visitcostadelsol.com/bd/mostrar_noticia.php?ident=1093&tipo=eventos



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