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Positive outcome of Tourist Board participation in reverse forum on the Italian travel market

The Costa del Sol Tourist Board has considered its participation in the reverse forum on tourism in Italy as successful. Organised by Turismo Andaluz, the forum was held in Seville. Italy is the fourth largest outbound market for Spain, with a share of 6.6% and stands ninth for the Costa del Sol. Last year, the Italian market shrank as a result of the crisis, but the results for the first half of 2010 are better than the Jan-Jun 2009 figures. The goal for both Turismo Andaluz and the Costa del Tourist Board in attending the forum was publicising the travel products available and the latest developments in our travel destination and encourage contacts between Costa del Sol entrepreneurs and Italian brokers in a special



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