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The Tourist Board estimates advertising impact of Easter press trip at €1.5 million

06/04/2010    http://professionals.visitcostadelsol.com/bd/mostrar_noticia.php?ident=920&tipo=eventos

The Costa del Sol Tourist Board considers this year’s Easter press trip to have been very good, estimating its advertising impact at €1.5 million. In face, it has been a record-breaking press trip, for as many as 55 journalists from national and international media in fourteen countries were invited to come to Málaga and experience the Holy Week. They liked the programme of activities we designed for them and enjoyed themselves during this special week.

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