The National Marketing Department of the Costa del Sol Tourist Board has been involved in the planning of a fam trip to Andalusia for a group of Mexican travel agents. Organised by Turismo Andaluz, the trip had been requested by Miguel Nieto-Sandoval San Segundo, the Secretary of Tourism at the Spanish Embassy in Mexico.
The Mexican travel retailers on the fam trip came to Málaga after attending FITUR. The fam trip was organised with the help of the representative of Paradores in Mexico, Fernando Bolaños (ABH Representaciones). In fact, the group stayed in paradors in all locations.